The Web is Round: Managing Content in a 2.0 World

The onset of a new era of social computing is re-defining how companies interact with consumers. The older unidirectional flow of information and its supporting architecture is making way for a much more participatory web experience. Needless to say, traditional modes of online content contribution, management, distribution and assimilation are beginning to witness the stirrings of a revolution. Technology and market research analyst Forrester believes the key to thriving in this new reality lies in abandoning traditional management and communications tactics. It suggests instead that companies concern themselves with weaving communities into their products and services, using employees and partners as marketers in an evolving human tapestry of brand loyalists. Seen in context, it is a radically fresh vision that has a significant bearing on content creation, management and value.

Tags: Content Management, web 2.0, online content contribution

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