This White Paper reviews the public-facing website needs of Marketing, IT, and sales executives. It identifies the inherent orientation and structure of a document-oriented WCM solution such as SharePoint, and compares that with the need to deliver a high level of flexibility and adaptability for non-linear navigation, granular content control, and rapid changes that characterize the most successful public-facing Websites today. The challenges SharePoint has when addressing Multiple Device support, Multiple languages, Multiple websites, Search Engine optimization and more are described, with suggestions for alternatives which are better suited for this.
Tags: WCM, Microsoft SharePoint, CMS Vendor
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