- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
FrontRange Case Study
Advanstar Communications
In the past, sales and marketing representatives at Advanstar Communications Inc. (c), a worldwide business information company, used various contact management methods – including GoldMine, ACT, Excel and handwritten records. Without a centralized, coordinated contact management program, records were isolated with each representative, slowing productivity and hindering targeted, strategic sales and customer service for Advanstar, which serves specialized markets through 115 magazines and directories, 90 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. With publications and trade shows for approximately 11 unique industries ranging from beauty to automotive, Advanstar sales representatives needed up-to-date records for nearly half a million contacts.
Tags: CRM, Contact Management, Advanstar
By clicking Download Now, you agree to our Terms of Use and Privacy Policy.
