The City of Coppell, a Northwestern suburb of Dallas, Texas, has chosen C2 CRM from Clear Technologies as its internet-based technology vehicle. Specifically, the City wanted a collaborative web content publishing system; a citizen communication tool encompassing WEB, PHONE, EMAIL, FAX, and IVR; a central on-line location for the collection of citizen requests; and the ability to measure ROI efficiency. All of these were imperative to the success of providing a robust tool for communicating to Coppell citizens, business partners, and staff.
Tags: CRM, Citizen Relationship Management
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