- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
BrainSell White Paper
Aberdeen Group's What Works for SalesLogix CRM
To strengthen its direct sales, channel sales, and customer support and service ca-pabilities, Avnet CM decided on a CRM strategy that would enable it to consolidate customer data from multiple back- and front-office sources and data repositories into a single customer warehouse. After evaluating several alternatives, Avnet CM decided on and implemented a set of solutions based on the SalesLogix CRM ap-plication, a product now owned by Best Software, the U.S. subsidiary of U.K.-based Sage plc. Today, Avnet CM has rolled out three discrete SalesLogix implementa-tions in various parts of its organization that support its direct sales, reseller sales, and customer-support initiatives. This Aberdeen OnSite will discuss Avnet Com-puter Marketing’s business objectives, CRM methodology, and CRM applications, and will describe the ROI and efficiency benefits they have achieved.
Tags: CRM, Lead Management, Sales Management
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