- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
C2 CRM White Paper
An Executive View of CRM
Executives in an organization are tasked daily with making decisions to drive the business. Those decisions range from product direction, investment opportunities and sales to investor relations, customer retention and much more. Every executive pulls upon experiences, knowledge, industry data and other key points of information to make those decisions. Perhaps, the most important component to making an informed decision, however, is the accuracy and timeliness of the information needed to make the call. It's this issue of information accuracy and timeliness that is the primary need for a progressive Customer Relationship Management (CRM) Strategy.
Tags: CRM, Customer Centric, CRM Analytics
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