Simply put, developing a real-time solution to feed a single view of your customer is the best way to stay relevant and effective for all customer-facing activities. In this whitepaper, we will detail the single view strategies of several global companies that have successfully applied the vision to achieve that view and the technology to enable it: Bell Canada, Turkcell, Essilor and Interval International.
Tags: CRM, Customer Service, Outbound Marketing, Inbound Marketing
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