Give Customers the Gift of Chat: Best Practices for Live Chat Support

Live Chat is not yet in the mainstream as a customer service channel, but its use is accelerating. There is still a window of opportunity to use Live Chat to differentiate customer service from competitors. If done well, that differentiation will continue to earn customer loyalty even after it becomes a common service and marketing channel. In order to leverage Live Chat to its highest capabilities, the application features and the customer service agent skills must be chosen in consideration with customer service goals. The better these features and skills match goals, the quicker the return on investment.

Tags: Customer Service, Customer Support, PhaseWare, Live Chat Support

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