- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
SoftVu Case Study
How to Convert Old Leads Into 11.07% New Sales
Baltazar, President, America Funding, and his team knew they had plenty of consumer leads coming in. That wasn’t the issue. “Typically, we spend about $150,000 a month on leads for our 60 loan officers. My problem was that we were closing only on about 5%, and the other 95% were getting away because we were so focused on new leads.” Baltazar wondered if they could create a strategy that would systematically target those old leads better and raise conversions.
Tags: Marketing Automation, Lead Management
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