- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
FrontRange White Paper
Automating Leads to Sales - Prioritize Leads Stop Tracking Dead Leads
Marketing departments are constantly squeezed to drive a higher quantity and quality of leads with finite resources. Aberdeen research identified that over two-thirds of companies currently using an automated lead management solution have seen a 10%+ improvement in lead to sales conversion rates. Fifty three (53%) percent of companies are currently using marketing automation solutions for lead management and this number is expected to jump to 83% in the next 24 months. Thirty-six (36%) percent of organizations surveyed are currently evaluating solutions to aid them in turning leads to sales.
Tags: Sales Force Automation, Marketing Automation, Lead anagement
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