Why You Should Forget the ABCs of Lead Scoring

Traditional lead categorization with the classic A, B, or C categories is a system more associated with sales than marketing. The process can be helpful, but is traditionally prone to a "toss it over the fence and meet the lead quota" perception. If sales loses confidence in marketing, leads can get minimal attention or be ignored completely. Find out why you should ignore the traiditional ABCs of lead scoring with this free guide. You'll learn about why lead prioritization is different from and more effective than traditional lead categorization. You'll find out how scoring guides marketing action, and get step-by-step examples of how to use prioritization to score an email campaign.

Tags: Marketing Automation, Lead Management, Lead Nurturing, Lead Scoring, Demand Generation

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