How to Use Lead Management to Get Real Marketing Analytics

Marketing analytics used to be about measuring hits on your website, and opens and clicks on emails. But as marketers, we know that the times are changing. Lead management systems are now becoming more prevalent in helping marketers drive qualified leads and giving marketers visibility into real marketing analytics - those connected to the fundamentals of the business. In this guide, you'll get tips on how a lead management system can help you track, score, nurture leads and give you visibility to real marketing analytics.

Tags: Marketing Automation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Analytics

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