The Cost of Ignoring Aged Leads

SoftVu has since worked with this client and many others in this and other verticals to find the gold hidden in aged leads, and to create best practice automated marketing solutions to help companies understand the value of paying attention to aged leads, and learn how to recycle the “hand raisers” back to the top of the pile. From that experience, we’ve collected extensive data regarding aged leads, and have developed many best practices in-line with industry standards for nurturing aged leads through to sales. This paper shares our front-line findings about aged leads, then points the way to best practices for lead qualification and nurturing.

Tags: Marketing Automation, Lead Management

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