Organizations spend large amounts of their marketing budget on lead generation efforts, only to find that the leads don't convert. Lead nurturing is an essential aspect of any lead generation campaign, yet often overlooked. This free handbook discusses the high cost of not nurturing leads, and offers techniques and advice for optimizing your leads. Learn four steps for breaking the legacy cycle and start nurturing leads their maximun potential!
Tags: Marketing Automation, Lead Management, Lead Generation, Lead Nurturing, Lead Optimization
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