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Most search engine marketing solutions and agencies cater to the needs of high-volume B2C clients and do not focus on the very different challenges faced by B2B marketers. Some of these differences include:
B2C Search Engine Marketing B2B ...
Matt Williams, a Golden-Glove winning second baseman, was a promising batter but couldn’t hit a curveball. He had potential but the wrong strategy. What did he do? He revamped his swing–and dramatically improved his batting average, not to ...
Webinar from SearchForce
Search engines have become an indispensable search tool for consumers and a source of targeted traffic for vendors. Few have mastered SEM campaigns to a degree where it is their primary and only marketing vehicle. For most companies, SEM is a ...
White Paper from Marketo
Marketing studies have shown that 93% of B2B buyers begin their buying process using Internet search. So shouldn't you be where the buyers are? This document tells you why landing pages are an important part of your online marketing campaigns ...
Case Study from SearchForce
Developing and implementing effective campaign strategies for clients, while optimizing the productivity of internal staff, is a fine balance that is challenging to achieve, but one that is a critical success factor for today’s search engine ...
Case Study from SearchForce
When you’re selling on the Web, you need to work smarter in order to stand out from the multitude of other online shops, and carve out a solid competitive edge. Therefore, highly effective search engine marketing (SEM) and pay per click (PPC) ...
Case Study from SearchForce
Pay-per-click (PPC) initiatives and other types of search engine marketing (SEM) programs are playing an increasingly vital role in a variety of sales and marketing plans, giving companies the tools they need to generate awareness among their ...
White Paper from Marketo
In most B2B companies, the job of managing search engine marketing campaigns falls to the demand generation or business development team, where it typically isn't a priority. But with just four hours per week, one person can establish a routine ...
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