Consulting firm BearingPoint has 16,000 employees in more than 40 countries, providing nearly 600 technical services solutions to its clients. And with a lead cycle of anywhere from nine to 16 months, the company takes its lead generation and ...

Most search engine marketing solutions and agencies cater to the needs of high-volume B2C clients and do not focus on the very different challenges faced by B2B marketers. Some of these differences include: B2C Search Engine Marketing B2B ...

Not long ago, marketers could determine the success of online marketing activities fairly easily. The process went something like this: run a banner ad or send out a promotional email, then count the resulting hits on the company Web site to ...

It's the age-old battle within any organization—sales versus marketing. Why is that? It seems both groups should be working hand-in-hand to create a seamless process for driving leads and meeting (or exceeding) the company's revenue ...

Let's say your manager wants you to evaluate your current marketing campaigns in order to determine which are generating the most leads which are converting into the most "sales ready" leads, and of course, which are delivering the highest ROI. ...

We all know marketing departments aren't increasing resources, the current economy notwithstanding. In fact, marketers must not only do more with less, but also take on additional responsibilities to help facilitate getting more quality leads to ...