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Not long ago, marketers could determine the success of online marketing activities fairly easily. The process went something like this: run a banner ad or send out a promotional email, then count the resulting hits on the company Web site to ...
It's the age-old battle within any organization—sales versus marketing. Why is that? It seems both groups should be working hand-in-hand to create a seamless process for driving leads and meeting (or exceeding) the company's revenue ...
It's no surprise that these days, we have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are struggling to figure out the best approach to tracking and computing a return on their marketing and sales investments. ...
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