- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
Multilingual Content Strategies
What you will learn:
This online panel discussion by the Gilbane Group, the American Marketing Association, and Sitecore will teach you how to create a global website communications strategy, and how to sell the strategy within your organization.
You will learn:
- Profiles of companies who have tried to create a multilingual content management strategy
- Best and worst practices when developing a "Global Content Value Chain"
- How to deliberately take steps to move from ad-hoc global web communications tactics to a cohesive strategy
- How to tie your business case to executive hot buttons such as brand consistency and customer experience.
This presentation provides information directly from the Gilbane Group’s new study, Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain.
Tags: Website Globalization, Content Management. Content Globalization
Views: 2
