Provided by: Sitecore

What you will learn:

This webinar examines how leading organizations are using the five elements crucial to web 2.0 on their websites to increase business results.

* Building trust and community between organizations and customers
* Enhancing innovation through crowdsourcing and community collaboration
* Fueling word of mouth marketing
* Gaining customer understanding from user created content and continuous feedback
* Improving customer service and satisfaction by allowing customers to help each other.

Many companies have used web 2.0 interactivity to modify product strategy, offer new services, and surpass the competition. This webinar will examine a few of today’s organizations leveraging online collaboration, networking, and user-created content in new and innovative ways, including:

* GlaxoSmithKline
* Atlanta Falcons
* Microsoft "Voices for Innovation"
* Green Mountain Coffee
* LearntoGrow.com
* TheKnot.com

Our presenter, Darren Guarnaccia, is a broad technologist with a deep understanding of the Web. As VP Product Marketing for leading Web Content Management software company, Sitecore, he works extensively with ways to automate and optimize the processes for world-class websites.

Length: 1h 0m 15s
Tags: Content Management, web 2.0
Views: 18