Companies invest in CRM technologies in order to increase revenue, lower operating costs and improve customer satisfaction. Buying and installing CRM software without a well-defined plan is not the answer. Learn how a clear business strategy for your CRM processes and goals will allow you to achieve your business objectives and maximize the return on your CRM investment.
Host: Martin Van Gogh, Professional Services Manager Maximizer Software
Who should attend: CRM project managers, business managers and IT managers evaluating CRM solutions.
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