- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
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- Supply Chain Management
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Accelerating the Customer-Centric Journey: Bring the Customer to the Product Not the Product to the Customer
What you will learn:
One-to-one marketing is still a continuing journey, not a destination. The journey, however, is at a critical stage. It is more important than ever for companies to take a hard look at their customer strategy and the data that drives it. The rate of change driven by the Internet and globalization will only increase over the next ten years. The one constant over that period of time will be the importance of increasing customer value. Companies must have detailed answers to the questions: How valuable are my customers currently? How can I get them to buy more frequently? How are my sales and marketing initiatives affecting those numbers?
Join leaders in CRM from Bell Canada and Infor as they discuss how presenting offers designed around specific customer profiles will drive new product acquisitions, increase cross sell, strengthen customer retention, provide a greater customer experience and overall revenue growth.
Tags: CRM, Customer Experience
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