- Content Management
- Content Management
- Digital Asset Management
- Document Management
- CRM
- Call Center
- Contact Management
- Customer Relationship Management (CRM)
- Customer Service
- eCommerce
- Lead Management
- Marketing Automation
- Sales Force Automation
- Search Marketing
- ERP
- Accounting
- Enterprise Asset Management (EAM)
- Enterprise Resource Planning (ERP)
- Enterprise Service Automation
- Financial Management
- Product Lifecycle Management (PLM)
- Professional Services Automation
- Supplier Relationship Management (SRM)
- Supply Chain Management
- Warehouse Management
- Human Resources Management
- Human Capital Management
- Performance Management
- IT Management
- Email Security
- Help Desk
- Internet Security
- IT Asset Management
- IT Compliance
How to Leverage Inbound Customer Interactions for Cross-Sell and Upsell Opportunities
What you will learn:
Inbound channels are attractive to marketers since there's no clutter to cut through. Marketers that use these channels just to push more products risk creating negative customer experiences, lowering customer satisfaction, increasing attrition, and degrading their brands. To avoid these potential pitfalls, firms should evaluate interaction management software which applies business rules and real-time analytics to a customer profile made up of historical and contextual data.
Key Takeaways:
Understand the pitfalls, opportunities and best practices associated with taking advantage of your customer interactions
Discover how interaction management technology can enable smarter customer interactions
Join Suresh Vittal from Forrester Research Inc. and Patric Timmermans from Infor for this informative session on how you can use inbound customer interactions as an opportunity to cross-sell and upsell your products and services.
Tags: CRM, Interaction Management
Views: 52
