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Infor Announces Outbound Marketing 7.1
What you will learn:
You're invited to attend this complimentary webinar to learn about the new functionality and enhancements in the latest major feature release: Outbound Marketing 7.1, including an important new module that enables marketers to rapidly deploy event-based campaigns that measurably increase sales and customer loyalty.
Attend this webinar to learn about the new functionality in Outbound 7.1 including:
The ability to execute portions of a campaign at different times, which is especially important for multi-wave and multi-channel campaigns where timing is critical to maximize customer interaction over the life of the campaign
The ability to identify which customer interactions must execute successfully before the current interaction can by implemented (i.e. a direct mail piece followed by an email)
Detailed reporting of statistical metrics for each customer segment to determine campaign effectiveness
Tags: CRM, Email Marketing, Outbound Marketing
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