Featuring Chris Valle of Google and Jay O'Connor of NetSuite
Paid search engine advertising has been called the most important new development in advertising in decades, and companies in many industries find that it is the single most cost-effective way of driving new customers.
In this session, you'll learn how to:
Track keyword campaigns and accurately gauge their success in generating leads and revenue
Maximize the return on investment on your online marketing dollars
Quickly identify both successful and problematic keywords and search engines
Better target your best keywords for leads and revenue
Track the results of your campaigns in real-time, on Google, Yahoo, MSN and more
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