Join host Sean Rollings, NetSuite's VP of Product and Industry Marketing as he and Baruch Goldwasser, eCommerce guru from NetSuite, discuss the essential strategies and winning practices for successful "high touch" ecommerce. Learn how to target customers with personalized service, to create high-touch, low-cost customer care through customer self-service — for anytime, anywhere responsive service, to aggregate customer order information and the customer's purchase history for targeted upsell and cross-sell marketing campaigns, the hidden benefits of integrating ecommerce and CRM into the rest of your business operations and how to provide "high touch" without breaking the bank.
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